Instagram has made a strong impression on almost all generations now. It has approximately over a billion monthly active users who spend around 25 minutes on average each day on Instagram. The time is long gone when Instagram was just about socializing. Furthermore, with the current ongoing competition between marketers, they are trying every possible way to stimulate their marketing skills to enhance their business growth on Instagram.
Instagram has made many changes throughout its run. Its updates have changed the way content is received and interacted with: In simpler words: Instagram algorithms have changed. However, one of the best appearances on Instagram was Instagram Insights. Allowing users to analyze their posts and so more.
This article will help you throughout, from building a strong Instagram Business account to monitor your activities and measure your performances with the help of Ig insights. This article will cover it all. So keep on reading further for more exciting details.
What is Ig Insights?
Ig Insights is an analytic tool that allows users to view data according to follower demographics and activities. This information helps in deep analysis and in measuring the performance of their content. This data encourages you to improve consistently and gives you a better understanding of audiences.
You will need a business account to get access to Ig Insights. If you have a personal Ig account, then you need to switch your account into a business account to gain access to Ig Insights.
How To View Insights On Instagram?
You can view insights data in three different places. Following are the ways to view insights from your account page:
1- Navigate your profile and tap on the graph icon in the top-most right corner of the screen.
2- You can view insights of an individual post by tapping on the photo or video and then click on the view insights button given on the left side, right below the post.
3- For viewing insights into the story, you need to open the story section and tap seen by on the left bottom of the screen.
How does Ig Insight work?
The word Insights brings along three main factors that allow users to view - Content, Activity, and Audience. Let us dive in to know more about Instagram feed Insights.
1- Content:
This tab shows you the Instagram Insights associating with individual posts on your profile. It can include photos, videos, stories, Ig reels, Igtv, or any paid promotion content. This part basically shows you the insights of feed posts, stories, and promotion.
Feed posts
This metric automatically sets the photos according to how often they were viewed in the last two years. However, you can change it anytime according to your purpose: and what fits best for your strategy and business.
Stories
Here, you can view the total impressions you set on your stories for the past 14 days. This figure is not available in a line chart to visualize the overtime performance in Ig Insights.
Promotions
You can view how your promotional campaigns are doing. It will show detailed Insights for your paid posts. From there, you can view the demographics of the people that came across through your content.
2- Activity:
The activity tab in the Insights section shows significant insights from your profile, including interactions like profile visits and website clicks. It also lets users view how many people view your content and from where did they land here.
Interactions
This section shows you the total interaction you had for the past week. This section also shows which day of the week received maximum interaction and also helps in comparing from the previous week's stats. It acts as one of the best Instagram marketing secrets.
Profile Visits
It shows the total number of visitors to your Instagram account that actively visited your page.
Website Clicks
This section shows you the total number of users that clicked your website link.
Discovery
This section shows the overall performance of your account and the impact of your Instagram account.
Reach
Through this section, you can view the total number of people that visited your site. Basically, it shows your content appeared on the newsfeed of several people.
Impressions
It gives the data of the total number of times your posts were seen. If the number is more than the reach, it means some of your audience actively interacted with your posts more than once.
3- Audience:
The section shows nearly all your follower's and viewers' demographics. It helps in understanding your audience better and also helps you make your content relate better with your audience as you will get detailed stats of their age, gender, and where they’re from.
Age Range
This data gives you a bar chart of the age range of your audience.
Gender
This data gives you a pie chart gender of your followers.
Top Locations
This subsection shows a bar chart of the location of your audience, divided either into cities or countries.
Followers
It shows the active time of your followers. It helps you plan better, exactly when to post by giving you peak times per day.
Final Words
Instagram Insights is a free tool for examining your content without even jumping to the other app. It is fundamentally a treasure map that can lead to business growth. These metrics will guide you evaluate what works best for you and improve your marketing skills.
